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Diesel’s Specialty Brew to Benefit Upaws! January 5th

January 5 @ 6:00 pm - 9:00 pm

At UPAWS Annual Cause for Paws Gala on October 20, 2016 Cognition Brewing Company donated a live auction item “Name a Beer After Your Pet.” This was one of the most successful live auction items in UPAWS history! In fact, not one but THREE attendees bid the same amount naming three separate specialty brews after their beloved pets. The first of the three was Fester Snaggle Tooth, released on December 30, 2016. The second was Thor’s Hammer released on May 19, 2017. The third, Indy’s Last Crusade released on Friday, October 27, 2017. Each of these three beers had something in common–they were all as unique and special as the story of the pet they were named after. They also all helped benefit UPAWS in a big way! Supporters came out in abundance to try the limited specialty brews, and share in a night of celebration for these pets loved so very much they even had a beer named after them!

This auction item was so popular that Cognition offered to do it again as a live auction item October 20, 2017 at Cause for Paws. Get ready for FOUR MORE specialty brews to benefit UPAWS!! That’s right, FOUR MORE generous supporters donated to have a beer named after their pet as well! WOW!!

The first beer release came as a special surprise Christmas gift for James Goriesky from his wife Andi and kids. Diesel was beloved by many, but had a very special and unbreakable bond with James. Diesel the “shop dog” went to work with James EVERY DAY and became a friend to many! Diesel unexpectedly crossed the rainbow bridge in July 2017–breaking the hearts of many family and friends but especially James’. To honor Diesel and share his remarkable story–please join us Friday, January 5th (James Birthday) as Cognition Brewery releases “Diesel’s Shop Dog Shandy” to benefit UPAWS, and help other pets find their forever home and impact lives the way Diesel impacted so many.

In addition to the generous live auction donations given by supporters at Cause for Paws to “Name a Beer After Your Pet,” a portion of each pint sale from Cognition will also benefit UPAWS!

Stay tuned for the 3 upcoming beer releases, and be sure to stop in Cognition for the limited release of Diesel’s Shop Dog Shandy!



January 5
6:00 pm - 9:00 pm
Event Category:


Cognition Brewing Company
113 E. Canda Street
Ishpeming, MI 49849 United States
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Contact Us

Phone: (906) 475-6661
Fax: (906) 475-6669
Email: info@upaws.org

Office Hours

Mon-Wed: 12pm to 4pm
Thursday: 12pm to 6:30pm
Friday-Sunday: 12pm-4pm


84 Snowfield Road
Negaunee Township
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